Multivariate testing allows you to run A/B tests on your content to maximise your audience engagement and continually refine your conversion funnels.

You can test variations of your pages scientifically. Set dimensions beforehand, so you automatically remove any risks of bias. Run tests based on your hypothesis. Then wait until Altis notifies you that a test has won.

How to A/B test titles & images

Create a page or post.

Click the A/B icon to open the experiments sidebar:

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Out of the box you can test:

Altis Accelerate also provides a developer API for adding your own tests.

Click the dropdown next to Titles or images:

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You can then add the titles or images you want to test. Both involve the same process. So let’s test a standard “how to” title against something a bit more, well, “marvellous”.

Title A is the original (or control). It’s generated based on the title already being used:

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